Why do we bother to design and program websites ourselves?
Originally, we wanted to offer artists and creatives we knew a functional platform on which they could present their work, in the right environment. We gave this platform a name and attempted to design it in a way that ensured that the work/product would always be the centre of attention. As the Bauhaus school would have it, “Form follows function.”
But what’s the use of such a platform if nobody can find it? One option would have been to spend a lot of money on costly advertising, to get the site better known. But what if that advertising didn’t reach the people we wanted it to?
With that in mind, we set out to identify a creative partner who could turn our ideas and ambitions into technological reality, with the same degree of precision.
After a long search, we found the right partner.
We are now in a position to integrate your company’s house font into HTML pages as a TrueType font, increasing visibility and meaning that we don't have to work with tired old typefaces such as Arial, Helvetica or Times New Roman.
As a result, we can offer our clients the opportunity to present themselves on the first results page of Google and other frequently used search engines with their own look, their own style.
An example from our own day-to-day:
For us, and with international clients in mind, it was important to be well placed on Google when anyone searched for “Creative Studio Munich”.
Just a few weeks after the launch of our website, we were already appearing in first place among the results from three different search engines. Like they say, what’s the point of having the best product if nobody can find it?